Rabu, 31 Desember 2014

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Erstellung einer Marketingkonzeption für den Tagungsbereich als Kerngeschäft des Schlosses Tremsbüttel (German Edition)By

Studienarbeit aus dem Jahr 2005 im Fachbereich Touristik / Tourismus, Note: 2,0, Wirtschaftsakademie Schleswig-Holstein (Wirtschaftsakademie), Veranstaltung: Hotellerie, 10 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Durch den wachsenden Konkurrenzdruck ist es gerade in der Hotellerie schwierig geworden, neue Kunden zu erreichen und an das Unternehmen zu binden. Die Transparenz des Marktes, v.a. geschaffen durch das Internet, macht es dem Gast möglich, einen genauen Überblick über Preis, Lage, Ausstattung, Umgebung, Besonderheiten etc. eines Hotels zu haben. Bei dem heutigen Angebotsüberhang muss um jeden Gast „gekämpft“ werden. Der Gast ist sich dessen bewusst und reagiert nur noch auf das Hotel, das am meisten auf sich aufmerksam gemacht hat.
Bei einem Tagungshotel wie Schloss Tremsbüttel müssen gerade den Geschäftsreisenden vermittelt werden, dass dieses Hotel optimal für ihre Tagungen, Seminare usw. geeignet ist. Das Alleinstellungsmerkmal von Schloss Tremsbüttel muss bei dieser Zielgruppe bekannt gemacht werden und anschließend immer wieder in Erinnerung gerufen werden. Es müssen Aktionen und besondere Events angeboten werden, um neue Gäste anzulocken und positive Assoziationen zu hinterlassen. Das Hotel muss sich nach außen kommunizieren, um die Zielgruppe der Geschäftsreisenden zu erreichen und somit die Auslastung sowie den Umsatz zu steigern.
Die Steigerung des Bekanntheitsgrades wird nur dann möglich, wenn die Elemente des Marketing-Mix sinnvoll eingesetzt werden. Diese Arbeit zum Thema: „Erstellung einer Marketingkonzeption für den Tagungsbereichs als Kerngeschäft des Schloss Tremsbüttel“ soll die Möglichkeiten für das Schlosshotel aufzeigen, mittels verschiedener Marketinginstrumente Neukunden, v.a. im Geschäftsreise- und Tagungsbereich zu akquirieren. Dabei wird zunächst auf die theoretischen Grundlagen und die derzeitigen Aktivitäten von Schloss Tremsbüttel eingegangen, um anschließend mehrere Möglichkeiten vorzustellen und abschließend eine zusammenfassende Empfehlung abzugeben.

  • Sales Rank: #3581189 in eBooks
  • Published on: 2006-04-29
  • Released on: 2006-04-29
  • Format: Kindle eBook

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Selasa, 30 Desember 2014

~ Download Ebook Before Obama: A Reappraisal of Black Reconstruction Era Politicians [2 volumes]: A Reappraisal of Black Reconstruction Era PoliticiansFr

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This book introduces America to the Black Reconstruction politicians who fought valiantly for the civil rights of all people—important individuals who have been ignored by modern historians as well as their contemporaries.

  • Sales Rank: #1301092 in eBooks
  • Published on: 2012-10-22
  • Released on: 2012-10-22
  • Format: Kindle eBook

Review
"To students in the 21st century, it is all too easy to assume that black Americans and the U.S. government remained distanced and estranged from one another until the 1960s, little realizing how much uncertainty and potential existed in the 1860s and 1870s before the dramatic gains of the Civil War and Reconstruction were disassembled. This collection of essays about black lawmakers in Reconstruction offers to perform the valuable service of introducing students to the uncertainty, promise, black agency, and ultimate disappointment that those crucial years held. " (Chandra Manning, Georgetown University)

"In the years following the Civil War, African Americans asserted their claims to freedom by reuniting families, establishing community institutions, seeking economic stability, fighting entrenched racism, and engaging politics, and they did so with grace, fierceness, and courage. In this important two-volume set, Matthew Lynch has assembled an impressive group of contributors who reveal how black politicians during Reconstruction exhibited the best qualities of public leadership despite massive obstacles. Lynch's work is a much needed addition to the scholarship and should help to demystify an often misunderstood and mischaracterized era in American history." (Robert Luckett, PhD, Director, Margaret Walker Center; Assistant Professor, Department of History, Jackson State University)

About the Author

Matthew Lynch is associate professor of education at Langston University, Langston, OK. His published works include It's Time for A Change: School Reform for the Next Decade and A Guide to Effective School Leadership Theories.

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2 of 2 people found the following review helpful.
Excellent Biographical Essays of African American Politicians during Reconstruction
By Roger D. Launius
This is a very fine two-volume collection of biographical essays on African American politicians serving in both elected and appointed office during the Reconstruction era after the Civil War, 1865-1876. Some 2,000 such individuals attained office in the American South, and some of them reached very high office in Congress or state government. I had some knowledge of a few of these politicians’ careers, such as P.C.S. Pinchback of Louisiana and Robert Brown Elliott of South Carolina. They are ably discussed in essays in this volume. What I also very much enjoyed, however, was learning about a larger number of other black politicians I had not heard of before.

All of the essays are fine contributions that will serve as an excellent resource for students to explore the history of black politicians during the Radical Reconstruction period. I suspect this will become a standard reference work in libraries that will be tapped by college students and some advanced high schoolers. I have no doubt but that this work will be very useful to them.

I was introduced in this collection to the career of John R. Lynch of Mississippi, the individual that attracted the editor to this project in the first place, and there are several essays on aspects of his career by editor Lynch. These are all outstanding and reflect a broad effort that helps to encapsulate an expansive period and a range of issues. I was especially interested, for instance, in the essay on the debate between John R. Lynch and turn of the century gentlemen scholar James Ford Rhodes; his "History of the United States from the Compromise of 1850" appeared in seven volumes between 1893 and 1906. Rhodes’ account of Reconstruction incensed John Lynch, appropriately so, and the two carried on a spirited correspondence over interpretation, truth, and bias. Lynch, who lived until 1939, outlasted Rhodes but never convinced him that this history was inaccurate.

The debate with James Ford Rhodes informs this set of biographical essays on black politicians during Reconstruction in more ways than one. During the first half of the twentieth century the so-called Dunning school dominated the historiography of Reconstruction. William A. Dunning, a professor at Columbia University, trained a large number of historians and all of them approached the story of Reconstruction as a tragic period in which vindictive radical Republicans sought to punish southern whites who had dared to secede from the Union. These Republicans imposed military rule on the South supported by federal troops that kept in power corrupt state regimes led by people from the North called “carpetbaggers” who came to the South at the end of the war for the main chance, southern white “scalawags” who cooperated with them, and ex-slaves. For the Dunningites this represented an inappropriate, even evil, set of actions. Dunning laid out the parameters of this interpretation in "Reconstruction, Political and Economic: 1865–1877" (1907), and his students continued it through a range of state and local histories that emphasized political corruption, racism, and a pro-white Southern perspective.

This became a remarkably powerful interpretation, and dominated the professional historical community until the 1950s. It also informed racist films such as D.W. Griffith’s "Birth of a Nation" (1915) and "Gone with the Wind" (1939) as well as a host of popular historical works such as Claude Bowers’s "The Tragic Era" (1929) and E. Merton Coulter’s "The South During Reconstruction" (1947). It took the rise of the modern Civil Rights movement and reappraisals of Reconstruction springing from that ferment to alter Dunning’s dominant interpretation.

This is an important work that collects very useful biographical essays of African American politicians. These biographical essays focus on their contributions to the remarkable changes that resulted from the Reconstruction era. Not all of them were effective, although many were. What all of them struggled with, however, was an overwhelmingly racist society and all made profound contributions to the creation of a more equitable America.

2 of 3 people found the following review helpful.
The Hobo Philosopher
By Richard E. Noble
“Before Obama”

A Reappraisal of Black Reconstruction Era Politics

Edited by Matthew Lynch

Book Review

By Richard Edward Noble - The Hobo Philosopher

Matthew Lynch is associate professor of education at Langston University in Oklahoma. He is the editor of this two volume, hardcover set of books that was sent to me via Praeger Publications for review.

Mr. Lynch developed an interest in this subject because one of the black politicians covered in these volumes had the same last name as he did.

This personal tie is often the reason behind many of our interests – intellectual and personal.

Black or Afro-American people in the U.S. population have an unfortunate yet unique history.

The U.S. likes to boast upon its ethnic heritage.

We are a country of immigrants.

The Blacks are a part of that immigrant heritage. They are unique in that they were the only immigrants brought here by force. They were brought here against their will and for a horrendous purpose. They were to be bought, sold, traded and to be used by their owners for whatever purposes the owners devised.

This nasty business was called slavery.

The blacks were used as the beast of burden in this disgusting business for two hundred years. They were beaten and abused, bought and sold, and bred as livestock by their owners.

Their bonding as “family” was discouraged and severely handicapped. They were sold as individual units – man, woman, child. Educating them was against U.S. law. The notion being that an educated person would not make a good slave.

Suddenly, around 1820-50 parts of the world simultaneously developed a conscience.

Serfs and slaves in a variety of nations around the world were granted their freedom.

In Russia, England and Europe in general, serfdom and slavery were banished by proclamation. This buying, selling and trading of humans would no longer be tolerated.

But in the U.S. freedom by proclamation just would not do it.

The South would not give up their slaves. Their slaves represented financial investment. They were “property” and vital to the southern economy, it was claimed.

Of course, this same claim was made in Russia and Europe and by any slave or serf dominated culture.

In the North a liberal, reformist political party sprung up. They called themselves Republicans.

They called slavery an abomination. They claimed that it was not only against the Constitution and the law of the land but against the law of God besides. It must be done away with at whatever the cost.

The cost would be war between the States of the Union. More Americans would be killed in this war than in all of other U.S. wars combined.

In this war it would be Americans citizens killing other American citizens.

When the dust settled and the smoke cleared and all the bodies were removed and dragged from the various battlefields, it was the North and the reformist Republicans who had won the war.

And this is where this two volume compilation of biographies begins.

The period immediately after the war between the states is called the Reconstruction Era.
It lasted about a decade.

During this Reconstruction period the Southern black population was to be given the opportunity of participating in the American democracy.

For the first time in the history of black Americans they were to be considered equal and worthy to take their place in the American political system.

That was the theory … the hope.

The reality would be quite another story.

In this set of books we are introduced to a number of black men who had the courage, the intellect and the genius to push their way into the hardcore Southern political system.

Nevertheless, they were put down throughout the South and all their efforts would be forgotten and the old, traditional Southern white political domination would once again rule the South.

In standard history books of the past this time of black opportunity in the South was considered squandered because of the ineptitude of the blacks themselves.

Most of the old history books, including many that I have read, will credit the loss of black political opportunity during the Reconstruction period due to the ignorance, inability, and basic corrupt nature of the southern black population. They will usually throw into the mix some corrupt, self-seeking black and white “carpetbaggers” and “scallywags.” This is an easy explanation to accept given the facts of slavery and the condition of the Southern slave population.

The purpose of these two volumes of essays on black Southern politicians of this era is to cast some light and maybe a little truth into this false or at least incomplete historical stereotype.

Henry Ford said that “History was bunk.” I don’t agree that all history is bunk, some is and some isn’t. But bunk or no bunk, history certainly is a matter of perspective. In these two volumes the reader is exposed to a perspective much unlike the standard version.

The essays in these volumes are all written by academics at one level or another and their numerous sources are listed following each essay.

All of the black politicians considered in this work were Republicans. But their Republicanism is to be distinguished from the Republican of today.

During this period of American history, politics and politicians are pretty much reversed. The conservative party was the Democratic Party and the liberal, reformist party was the Republican Party.

In volume one Thomas Walls is one I particularly liked. I found Franklin Long also to be quite an extraordinary guy – though all the selected subjects in this work can be considered extraordinary. And P.B.S. Pinchbeck I thought led a vibrant and courageous political life.

Black History, I place in the category alongside the history of the American Labor Movement. I put them in the same category because in my opinion they are both obscure and remain a mystery. Both areas are ripe for scholarship and serious research and investigation.

Volume II starts with a bang. In the first sketch we are introduced to Robert Brown Elliott.

Mr. Elliott was raised and educated in England. He settled in South Carolina shortly after the war between the states came to an end. This man’s portrait and amazing career ranks beside that of Frederick Douglas. He was an astounding speaker and advocate for racial equality. His life story certainly deserves greater exposure as does all those contained in these volumes.

The second volume closes with Robert Smalls. He was certainly a brave and outspoken champion of the principles of democracy and the part his people should have been allowed to play in that democracy.

What can be said about one man in this book can be said about them all. They were all truly admirable, well spoken, brave individuals – far from the ignorant, troublesome stereotype. They put their lives on the line to fight for their people.

Andrew Johnson is made out to be a hero and a peacemaker in many of the conventional books I have read. He would reunite the North and the South. He would forgive and forget.

Well, he forgave the secessionist revolutionaries and forget the long suffering a persecuted slave. His amnesty to the confederates not only undermined the reconstruction of the South but made a mockery of the Civil War in general. He was a Southern Democrat himself, of course.

If the U.S. was just going to give the South back to the white secessionists, one must surely ask why this war was fought in the first place.

It seems that after all the killing was over the blacks were completely forgotten, not by Andrew Johnson alone, but by the Republican North as well. And when Rutherford B. Hayes (a Civil War General) removed the northern troops from the South as a part of a very controversial deal on his becoming president, the game was over. The blacks were left to battle the Klu Klux Klan and other armed and dangerous white militias, and para-military organizations. Slavery had technically ended but inequality reigned supreme. The thirteenth, fourteenth and fifteenth amendments were passed assuring freedom, equal treatment under the law and the blacks right to vote. But with no army and no enforcement, these amendments were not only ignored but undermined and cast off by the hateful, revenge filled, white, Southern population. The Blacks didn’t stand a chance.

But for ten or twelve years the men outlined in these pages made their gallant attempts, via the peaceful democratic process, to make the South a better place for everyone.

I was not aware of the freed black population that played such a valiant part in this attempted reconstruction period. To be truthful, I was not aware of much of what I read in these two volumes. I had never read about any of these people and their American struggle.

These two volumes do exactly what history books are supposed to do – stimulate the reader and present to him new areas to explore and investigate.

This project has caused a good deal of reflecting and thinking.

This is a sad story for white America and has been for hundreds of years.

Certainly a lot happened before Obama, as the title implies, but the connection is not belabored.

Most of us think of the 50’s and 60’s when we think of black history. But black history goes back to the very origins of the colonies where this whole experiment began.

I am most amazed at the democratic spirit of the blacks outlined here. That even after two hundred years of abuse and persecution as slaves, they were still able to find the dream in the words of the American Constitution and make the honest attempt to become a part of it. Today, another one hundred and fifty years more has passed … and the struggle continues.

That to me is what boggles the mind.

1 of 2 people found the following review helpful.
Goal Achieved, but That's All
By Alan Dale Daniel
Before Obama has a laudable goal: to correct the history of black politicians during the era of Reconstruction. Mr. Lynch and the contributors to these volumes argue that elected black leaders during the 1870s and 1880s have been lied about or ignored and they intend to correct this problem. The book is a collection of essays from professors of history and political science who have solid credentials and have the request ability to research accurately. While each essay normally covers a different person some do repeat, usually because the lives of the individuals involved overlap or there is a special interest in reviewing a portion of that person’s life in more detail (The Lynch-Rhodes debate for example).

The book does achieve its goal of showing that many black politicians were intelligent and handled their responsibilities well; however, the book achieves little else.

Before Obama badly needs a summary of the Reconstruction period of American history. The Editor and all the writers obviously have a deep background in Reconstruction and assume the reader has a full grasp of the era as well. The Editor needs to abandon that idea and include an overview of the situation in the South in the Reconstruction era. The current format fails to put the reader into the time as the people are handled piecemeal and not in chronological order resulting in confusion without some unifying chapters.

A table is needed showing how many black legislators were in office and where on a yearly basis, and what their major legislative achievements were. At least the most prominent legislators, or the ones covered in the book, could be shown.

Before Obama fails to show the massive confusion falling upon the South as the war ended. The North freed the slaves without a plan and with no thought about what the nation would do with millions of people thrown out of work and onto the countryside. While black leaders were striving to gain the vote and other political rights the average black or poor white faced starvation. The North had totally destroyed the Southern economy; thus, the blacks were released into a world of chaos.

The blacks then became political pawns. As the Democrats regained political power the Republicans panicked and started courting white votes. When the Democrats gained a firm hand in Washington with the Wilson administration Republicans backed away from fighting for the blacks. The Republicans had bet the farm on the black vote and lost. It should be noted the Republicans had lost the battle for the South long before Wilson took office, but he was the final signpost leading to Jim Crow.

Before Obama contends that the Republican Party abandon blacks (Vol 1, chp 8, and Vol 1 page 241). On page 41 Mr. Patler states that the federal government seemed no longer interested in protecting black lives by the 1880s; however, it is obvious the Republicans were losing power. Several of the black leaders covered in this book turned against the Republicans over the issue of hard money. Even the Republicans realized troops could not be stationed in the South forever, and that was the way the Republicans retained control. After Hayes-Tilden in 1877 it was hopeless. None of this is covered in the essays.

The Editor could have chosen better examples of intelligent black men. For some reason there is an extensive exposition on Mr. Pinchback who took a bribe and was probably involved in illegal voting. The Editor also chose the Lynch-Rhodes debates for coverage when the opening remarks of Mr. Lynch (the black legislator) in the correspondence were far from scholarly. The correspondence itself, quoted at length, is tedious. Mr. R. Elliott (Vol 2) seems to have been part of a corrupt Republican machine in S. Carolina (Vol 2, page 2, 9 essay by Mr. Morris). Certainly it is better to admit problems, but to include such fellows in a list of the best black politicians seems odd.

The book’s writers all assume the goals of the black legislators, gaining more government protection and subsidies, were legitimate. When they do not deliver they are excused, but the goals were clear – more government from Washington DC. Was that the answer to the problems of the black race in Reconstruction? Many of the men covered fought for better schools and social conditions, but they all seemed to want money from Washington. It was Washington that destroyed the South, but the North had no real interest in spending money to rebuild the destroyed economy of the South. Many in the North thought that the South had asked for war and now they had to live with the results. The North did not seem to equate the plight of the blacks with the economic destruction of the South. None of the authors in this book seem to be cognizant of this. The Southern “redeemers”, who are not discussed enough, took back a destroyed land after the North ignored Southern economic destruction or tried to take undue advantage of it for their personal gain.

Finally, the book spends far too much time on legislative legerdemain concerning seating legislators in Washington or gaining patronage. As a result the stories are dull. For a wide variety of writers they turn out amazingly similar and uninteresting prose. Learn from David Kennedy (Over Here) and Antony Beevor (2d World War) and put in personal side stories to hold the reader’s interest. See Fateful Lighting by Guelzo on the Civil War and Reconstruction. On the war itself see The Battle Cry of Freedom.

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Sabtu, 27 Desember 2014

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  • Published on: 2012-12-13
  • Released on: 2012-12-13
  • Format: Kindle eBook

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Studienarbeit aus dem Jahr 2003 im Fachbereich Pädagogik - Berufserziehung, Berufsbildung, Weiterbildung, Note: 1,7, Rheinisch-Westfälische Technische Hochschule Aachen (Erziehungswissenschaftliches Institut), Veranstaltung: Weiterbildung: Controlling von Angebot und Nachfrage, 22 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Der Prozess der Bildung ist auf dem besten Wege als lebenslanges Lernen begriffen und akzeptiert zu werden.
Einer der treibenden Faktoren für diese Entwicklung kann in dem rasanten Fortschritt der Datenverarbeitung, -speicherung und -vermittlung gesehen werden. So führt die Entwicklung einer neuen globalen Infrastruktur zu einer sich immer mehr beschleunigenden Wissensvermehrung, was eine Umgestaltung von Produktionsprozessen in Industrie und Wirtschaft nach sich zieht. Dadurch verändern sich grundlegend auch die Arbeitsplätze und die durch sie gestellten Anforderungen an den Menschen.
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Sicherlich verstärkt sich durch die Globalisierung der Wirtschaft der Druck auf weniger qualifizierte Arbeitskräfte und besonders auf jene Arbeitnehmer, die nicht gewillt sind, sich weiterzubilden.
Entgegen allen Bedenken fördert der technisch-organisatorische Fortschritt aber auch heute den Trend zur höheren beruflichen Qualifikation. Auch die Behauptung, die Mikroelektronik und andere moderne Technologien spalteten die Gesellschaft in einige wenige Hochqualifizierte und ein Heer von Unqualifizierten, die nur noch intelligent programmierte Maschinen zu bedienen hätten, wurde von der Realität widerlegt: In allen Wirtschaftsbereichen erhöhte sich der Anteil der höherqualifizierten Arbeitskräfte. Ebenso sank in allen Tätigkeitsbereichen der Anteil von Mitarbeitern ohne Berufsausbildung.

  • Sales Rank: #3719781 in eBooks
  • Published on: 2006-01-31
  • Released on: 2006-01-31
  • Format: Kindle eBook

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The Kemp and Young series provides a general introduction to a number of subject areas in a style that will be ideally suited for those wishing to learn more. The concise presentation of the subject matter is made possible by the reduction of the work to its simplest terms. This is achieved through the omission of unnecessary mathematics or mathematical concepts, and the generous use of diagrams and illustrations. Rapid reference to the substance of each topic can be made by use of the carefully constructed index.

The third edition of 'Ship Stability: Notes and Examples' has been updated by Dr C B Barrass, who has wide experience in both industry and the academic field. The book has been thoroughly revised and expanded to be more in line with current examinations, and now covers topics such as ship squat, angle of heel whilst turning, and moments of inertia via Simpson's Rules. Also included is a diagram showing Deadweight-Moment.

'Ship Stability: Notes and Examples' is an invaluable tool to aid in the passing of maritime examinations.



Updated volume of the popular Kemp and Young series for the new Millennium.

66 fully worked examples, with a further 50 giving final answers.

  • Sales Rank: #2299029 in eBooks
  • Published on: 2000-12-12
  • Released on: 2000-12-12
  • Format: Kindle eBook

Review
"Ship Stability: Notes and Examples will be an invaluable text for those students studying the subject for the first time. It should also prove to be a useful reference tool to seagoing personnel and shore-based staff involved in ship handling." Nicola Pryce-Roberts, MSc Maritime Operations Programme Leader, Liverpool John Moores University, June 2003

"By revising the classic Kemp and Young book, Dr Barass has brought to marine students valuable material in the ship stability domain... the author succeeds in transforming the old stability notebook into a very good self-study book that includes good explanations with very clear sketches, so that 'anyody can do it himself.' Captain Eli D Shiran, Seaways Journal, June 2002

"Those who have found (Ship Stability for Masters and Mates) helpful will also find the present publication useful. For each topic covered, Dr Barrass sets out the basic theory involved and then illustrates this with numerous worked examples." E C Tupper, The Naval Architect, May 2001

'..an introduction to the topic covered that will be suitable and useful for both those who are newly at sea, and those whose practical experience is limited to narrow areas and wish to expand their knowledge.' Maritime Journal, March 2001.

About the Author
Dr Bryan Barrass worked as a Ship Draughtsman for 11 years at Swan Hunters Shipyard in Wallsend. In 1963, he then became a Lecturer in Naval Architecture in Sunderland. From 1967 to 1993, he worked at Liverpool John Moores University, lecturing to Maritime Degree students, Masters, Mates, and Marine Engineers.

In 1993 he retired from full-time work. He became a visiting Lecturer and has written seven books involving Ship Stability, Ship Design & Ship Performance and Ship Squat & Interaction. His interest in Ship Squat began in April 1972, starting on research for his Ph.D. degree.

He has worked with many national & international Port Authorities. They include the PLA, Milford Haven PA, Liverpool PA, Humberside PA, Tyne PA, Truro PA, Newhaven PA, Bordeaux PA, Klaipeda PA, Nantes PA and Hamburg PA.

Dr Barrass has supplied Ship Squat and Interaction information to 22 countries worldwide. He has lectured at a great number of UK Universities and has advised many Ship-owners on the above listed Specialist topics.

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This book spotlights the plight of African American boys and men, examining multiple systems beyond education, incarceration, and employment to assess their impact on the mental and physical health of African American boys and men—and challenges everyday citizens to help start a social transformation.

  • Sales Rank: #3040831 in eBooks
  • Published on: 2013-01-09
  • Released on: 2013-01-09
  • Format: Kindle eBook

Review
"Drawing from a repertoire of experience as a researcher and scholar, Treadwell presents a passionate account of the health crisis encountered by the underserved, particularly black men and boys. . . . A compelling resource for advocacy groups and social service agency specialists; a good read for the general public." - Choice

About the Author

Henrie M. Treadwell, PhD, is research professor in community health and preventive medicine at Morehouse School of Medicine, Atlanta, GA.

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** Free Ebook Paradise Lot: Two Plant Geeks, One-Tenth of an Acre, and the Making of an Edible Garden Oasis in the City, by Eric Toensmeier, Jonathan Ba

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Paradise Lot: Two Plant Geeks, One-Tenth of an Acre, and the Making of an Edible Garden Oasis in the City, by Eric Toensmeier, Jonathan Ba



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Paradise Lot: Two Plant Geeks, One-Tenth of an Acre, and the Making of an Edible Garden Oasis in the City, by Eric Toensmeier, Jonathan Ba

When Eric Toensmeier and Jonathan Bates moved into a duplex in a run-down part of Holyoke, Massachusetts, the tenth-of-an-acre lot was barren ground and bad soil, peppered with broken pieces of concrete, asphalt, and brick. The two friends got to work designing what would become not just another urban farm, but a "permaculture paradise" replete with perennial broccoli, paw paws, bananas, and moringa—all told, more than two hundred low-maintenance edible plants in an innovative food forest on a small city lot. The garden—intended to function like a natural ecosystem with the plants themselves providing most of the garden's needs for fertility, pest control, and weed suppression—also features an edible water garden, a year-round unheated greenhouse, tropical crops, urban poultry, and even silkworms.



In telling the story of Paradise Lot, Toensmeier explains the principles and practices of permaculture, the choice of exotic and unusual food plants, the techniques of design and cultivation, and, of course, the adventures, mistakes, and do-overs in the process. Packed full of detailed, useful information about designing a highly productive permaculture garden, Paradise Lot is also a funny and charming story of two single guys, both plant nerds, with a wild plan: to realize the garden of their dreams and meet women to share it with. Amazingly, on both counts, they succeed.

  • Sales Rank: #337799 in eBooks
  • Published on: 2013-02-08
  • Released on: 2013-03-11
  • Format: Kindle eBook

From Booklist
With their shared passion for plants and a commitment to creating as self-sustaining a garden as possible on a minuscule lot in a small New England city cursed with a terrible climate and even worse soil, Toensmeier and Bates set about converting their urban backyard into a permaculture paradise. Informed by his work on a seminal, two-volume encyclopedia devoted to the concept of forest gardening, Toensmeier transformed the infertile and debris-laden property behind the duplex he shared with Bates into a natural ecosystem teeming with edible plants. As the authors’ postage-stamp-size front yard morphed into a lush, tropical showcase that astounded their Massachusetts community, the backyard incorporated all the components necessary to produce fresh fruits and vegetables year-round using cold-hardy, mostly native plants that would ideally require a minimum amount of work for a maximum output. As a memoir of a purposeful life, Toensmeier’s work is engaging, honest, and natural. As a directive to other gardeners eager to establish natural ecosystems in unlikely settings, his work is instructive, illuminating, and inspirational. --Carol Haggas

Review

Publishers Weekly-

In this charming, true-life tale of urban regeneration and the birth of a forest garden movement, Toensmeier, famous among permaculture enthusiasts for his Perennial Vegetables and as coauthor of Edible Forest Gardens, tells the story behind the Holyoke, Mass., garden featured as a test case in the latter, which, in the course of eight years, he and Bates transformed from a bare backyard wasteland into a flourishing, edible Eden. In true permaculture fashion, the book follows not only the progression of the garden but also its influence on and relations with its creators’ lives—including a surprisingly Austen-like romantic element—their neighborhood, and the larger permaculture and forest gardening community. Bates, whose nursery business, Food Forest Farm, is an offshoot of this garden, contributes philosophical and personal essays interspersed throughout the narrative. Fans of Toensmeier and Bates’s work will be thrilled to read the details of their experiments with polycultures, their problems with and solutions for pests and overly aggressive plants, and their idiosyncratic plant choices. Adventurous readers with conventional gardens and lawns may be inspired to venture into the more integrated, evolutionary approach that this book so vividly and appealingly portrays.



Booklist-

With their shared passion for plants and a commitment to creating as self-sustaining a garden as possible on a minuscule lot in a small New England city cursed with a terrible climate and even worse soil, Toensmeier and Bates set about converting their urban backyard into a permaculture paradise. Informed by his work on a seminal, two-volume encyclopedia devoted to the concept of forest gardening, Toensmeier transformed the infertile and debris-laden property behind the duplex he shared with Bates into a natural ecosystem teeming with edible plants. As the authors’postage-stamp-size front yard morphed into a lush, tropical showcase that astounded their Massachusetts community, the backyard incorporated all the components necessary to produce fresh fruits and vegetables year-round using cold-hardy, mostly native plants that would ideally require a minimum amount of work for a maximum output. As a memoir of a purposeful life, Toensmeier’s work is engaging, honest, and natural. As a directive to other gardeners eager to establish natural ecosystems in unlikely settings, his work is instructive, illuminating, and inspirational.



Kirkus Reviews-

The front yard was a short, steep slope of asphalt with a tiny strip of sterile gravel and subsoil," write Toensmeier and Bates, with a "backyard that looked like a moonscape, sparely populated with tufts of crabgrass." It was the perfect place to launch their experiment: Could two men with horticultural experience and a love of nature turn a typical compact backyard into a garden full of lush plants and edible food? The authors chronicle their 10-plus years of trials and experiments, as they transformed their "moonscape" into a permaculture of "trees, shrubs, vines, and herbaceous perennials" that produced food at every level. By analyzing their soil and plotting the movement of shade and sun for a year, the authors discovered the prime locations to build a greenhouse and tool shed. They knew where to plant trees and perennials so that they could bring their site to life, and they developed a deeper kinship with the space and with each other. Along the journey, the authors present ideas like sheet mulching, which can transform a lawn into a useful garden plot capable of growing tomatoes and sweet corn in the first year. They also share their thoughts on the plants that can become noxious weeds despite their culinary uses. Toensmeier and Bates discuss both their triumphs and their defeats, as they experimented with chickens, nitrogen fixers, ground covers, numerous kinds of berry bushes and water plants. Although not a how-to guide, the authors give readers plenty of choices and ideas to think about when deciding whether to embark on this kind of gardening.



ForeWord Reviews-

“Urban agriculture is becoming a hot topic in sustainable farming circles as more people become interested in organic foods, healthy eating choices, and environmental topics. Given population densities in some areas, “urban agriculture” might seem like an oxymoron to some, but with careful planning and a sense of adventure, even a tiny plot of land can yield a bumper crop.

Longtime friends Eric Toensmeier and Jonathan Bates certainly demonstrate the type of strategy and passion required for the effort. In their charming, insightful description of their tiny urban garden in Holyoke, Massachusetts, the two cover twelve years of growing, from their initial reaction to seeing the compacted, gravel-edged soil, to the moment when they have to consider the long-term future of their growing families, which likely means leaving their garden paradise.

Along with relaying various missteps and challenges, Toensmeier (with occasional contributions from Bates) layers together their experiences with natural pesticide controls, wild mushroom foraging, city regulations, berry plants, forest gardens, chickens, having girlfriends move in, trellis systems, and an array of other topics.

Dividing the garden’s history into four sections—sleep, creep, leap, and reap— Toensmeier creates a combination of personal memoir and permaculture guide. Filled with insight, but not too technical, he strikes an artful balance between giving useful detail and geeking out on gardening nuances. Although readers who want to learn more about compost and chicken coops may get the most out of their journey, Paradise Lot will still be a delight for someone who can’t even grow a houseplant.

As Toensmeier and Bates demonstrate, it doesn’t take twenty acres to start a garden filled with nourishing vegetables and gorgeous flowers; it just takes some vision, especially if the potential garden is a scruffy urban lot.

Part gardening guide, part personal story, the book is ultimately a call to action, with the pair proclaiming that it doesn’t matter what a patch of land looks like, as long as someone is willing to explore its potential. “We made our little paradise here,” Toensmeier writes. “Imagine what would happen if we as a species paid similar attention to all the degraded and abandoned lands of the world.”



Library Journal-

STARRED REVIEW "Part handbook, part memoir, this book details the evolution of a permaculture garden on an urban lot in Holyoke, Massachusetts. Having spent years describing permaculture gardens in a theoretical manner, Toensmeier (Perennial Vegetables) and his friend Bates (owner, Food Forest Farm Permaculture Nursery) put these theories into practice when they bought and moved into a duplex situated on a 1/10 acre rundown lot. Nearly a decade later, the lot is unrecognizable—a tropical paradise in the front and a wealth of more than 200 edible plants in the back. Toensmeier clearly explains the processes—needless to say, nothing changed overnight—that achieved this near-miracle. VERDICT: The authors’ prose pulls the reader into their lives, sparking a desire to see the result and try this kind of gardening. The appendixes are filled with useful information for readers who may be intrigued enough to create their own paradise. All readers interested in urban renewal or environmental issues will welcome this book."



“Although many of us dream of creating our ideal urban homestead from scratch, the reality is far less pristine: toxic soil, rampant exotic species, outdated codes, and all the other grit of city life. Paradise Lot is a practical manual, based on hard-won lessons, for working positively with the realities of our cities to create a sustainable, peaceful, and abundant oasis in the urban jungle. In this vivid and engaging work, Eric Toensmeier entices us with his journey as an example, explaining what to do, and what mistakes to avoid, to develop our own versions of an edible urban paradise.”--Toby Hemenway, author of Gaia’s Garden



“Our connection to place defines us as gardeners and farmers just as much as the plants we choose to grow. The integration of perennial plantings, microclimate, and natural beauty comes about by listening to the land. What a delight to then have one of America’s preeminent permaculture teachers share his personal story with both place and partner. Sometimes that meaningful insight we need in shaping our own garden path comes from hearing of the successes and foibles other gardeners found on their path. The gift Eric Toensmeier and Jonathan Bates offer in Paradise Lot is their heart for all things green.”--Michael Phillips, author of The Holistic Orchard and The Apple Grower



“Paradise Lot is a magnificent story about how two young broke landless 'plant geeks' transform an urban lot into a permaculture heaven capable of producing all their fruit and vegetables as well as attracting suitable mates. The book is a groundbreaking work on temperate-climate permaculture as well as a personal saga, as the author’s discovery and discussion of the differences between theory and practice goes beyond anything in the current permaculture literature. The book has a lot of information on growing and using various perennial food plants and, of particular value, it includes specific accounts of what didn’t work and why as well as what did. Paradise Lot should be particularly useful to those with small lots or poor or abused soil. Much writing in permaculture is for people with plenty of land and money. This is permaculture for the rest of us. Best of all, Paradise Lot is fun to read. It overflows with love—love of plants, love of land, love of adventuring on the edge of knowledge, and love of living. It’s hard to put down. I read it in two large gulps.”--Carol Deppe, author of The Resilient Gardener and Breed Your Own Vegetable Varieties



“Paradise Lot is a timeless classic of urban permaculture in action that clearly shows design evolution over time. This is a true model of the change the world needs.”--Geoff Lawton, founder of Permaculture Research Institute and creator of Greening the Desert



“Just when I figured I had heard it all in growing food, comes a book that makes me realize I don’t know the half of it. Paradise Lot is an amazing, almost unbelievable account of how to grow some 150–200 food- and nitrogen-producing plants on a measly one-tenth of an acre, providing food year round in a cold climate. The authors reveal in great detail how they do this, starting with poor urban backyard soil and using totally organic and permaculture methods. They have raised 400 pounds of perennial fruits and vegetables in addition to many annual vegetables per year in this tiny garden. With more time, knowledge, and labor, they are sure they can produce appreciably more. If you want your imagination challenged and intrigued, this is the book for you. As the authors say, here is proof positive that with proper knowledge and will there is no such thing as food scarcity.”--Gene Logsdon, author of A Sanctuary of Trees and Small-Scale Grain Raising



“Eric has a leisurely, entertaining, and personable way of revealing how his own edible forest garden evolved. Along the way, the reader will learn design guidelines that can be used in virtually any climate. A good read full of insight and science.”--Robert Kourik, author of Designing and Maintaining Your Edible Landscape—Naturally 



“Paradise Lot is an inspiring book that encourages exploration of the possibilities of growing edibles in any and every yard, no matter how small. And not only tomatoes or apples, but all sorts of edibles from hog peanuts (taste much better than their name) to pawpaws to mints to jostaberry. Join Eric Toensmeier and his friend Jonathan Bates on their ten-plus-year journey in creating a garden of eatin’ in a very small city lot. I can’t wait for the sequel!”--Lee Reich, PhD, author of Grow Fruit Naturally, The Pruning Book, and Landscaping with Fruit

About the Author

Eric Toensmeier is the award-winning author of Paradise Lot and Perennial Vegetables, and the co-author of Edible Forest Gardens. Eric is an appointed lecturer at Yale University, a Senior Fellow with Project Drawdown, and an international trainer. He presents in English and Spanish throughout the United States, Canada, Mexico, Guatemala, and the Caribbean. Eric has studied useful perennial plants and their roles in agroforestry systems for over two decades, and cultivates about 300 species in his urban garden. His writing can be viewed online at perennialsolutions.org.



Jonathan Bates owns Food Forest Farm Permaculture Nursery (permaculturenursery.com), a nursery specializing in educational services and useful/edible plant sales. He’s been studying, creating, and working with rural and urban gardens in the Connecticut River Valley for over a decade. With a bachelors degree in biology, and MA in social ecology from the Institute for Social Ecology, Jonathan loves wild crafting with friends, and working with folks to better the world we live in. He cofounded and is a board member of the Apios Institute, is a teacher at the Yestermorrow Design/Build School, and is a farmer with Nuestras Raices, Inc. He lives in Holyoke, Massachusetts.

Most helpful customer reviews

61 of 63 people found the following review helpful.
Compelling narrative, excellent permaculture resource
By Zannah Marsh
I bought this book because I'm a budding urban gardener curious about permaculture (a sustainable, low maintenance, ecosystem-focused approach to growing food)... and I like a good story. Eric Toensmeier is a self-described "plant geek" and permaculture expert who also co-wrote "Edible Forest Gardens" a 2-volume, 1000+ page epic reference on the theory and practice of permaculture. Unlike EFG, "Paradise Lot" is a comparatively short, accessible, narrative account of Toensmeier's experience turning a barren urban lot in Holyoke, MA into a "food forest."

At the start of the book, Toensmeier and his co-gardener Jonathan Bates (who contributes short essays scattered throughout the book) are single, impoverished, lonely 30-something plant geeks struggling to start a business, find a place to settle down, and get girlfriends. Part of the fun and suspense of the book is following their personal stories, which are skillfully and unobtrusively interwoven into the central narrative of the garden. The book is also a terrific introduction to key concepts in permaculture. Toensmeier describes the entire process, from selecting and mapping a site to designing the garden, collecting seeds, working the soil, planting, harvesting and even preparing some of the unusual edibles, troubleshooting invasives and dealing with pests. There's lots of juicy details, but the technical information isn't overwhelming. If you're inspired (as I was) to learn more, there are comprehensive lists of resources (books, organizations, suppliers, etc) plus plant lists and garden maps in the book's appendicies.

Toensmeier writes beautifully, with a deeply-felt passion for plants and the natural world. In a broader sense, the book is about being creative, resourceful, and strategic in building a life and community that's both sustainable and satisfying.

Very inspiring! A wonderful book.

72 of 76 people found the following review helpful.
Not quite what I expected, but not bad, either.
By Jennifer A. Schultz
I expected more of the book to actually be devoted to the lot in question, rather than being basically an autobiography of two men who happened to garden in a small urban lot. I expected more of an in depth of: In year one, we planted x y and z and only y thrived. In year two y had grown W feet, etc. etc. I expected more before and after pictures or descriptions of the lot. That being said the book IS all about permaculture and forest gardens (even if the majority is about what happened BEFORE the lot or something tangential about their time on the lot, and not actually about the lot itself) and etc, and I learned more than I would have thought from a biography. I also appreciated that a lot of the plants described in the actual lot section appear to be available for sale on their website (Often I get frustrated about hearing of some great plant that it turns out is virtually unobtainable).

22 of 24 people found the following review helpful.
Inspiring
By SanDiegoMama
I loved Paradise Lot. It took me 3 days to read because I was reading so fast. I'm going to reread it again because it was so good. Love the stories in it. Very entertaining to read yet so much information at the same time that i need to go back with a pen and paper and take notes. Although they live on the East Coast with much colder weather and I live in San Diego, I feel that the book still helped me a great deal. I'm now even more inspired to work on my own back yard and food forest. I wish they would move to a new lot, start over and journal that garden as well! I'd buy that book.

I'm probably going to by their other 2 volume set about food forests. They explained about how they put that together and it seems like an encyclopedia of information that is very much worth having.

I'm sad that I'm not close to where they live. It would be interesting to take a tour after learning so much about the effort put forth in designing it all these years.

I'd recommend this to anyone who wants to create an edible yard. Very helpful.

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