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Transforming Our Image, Building Our Brand: The Education Advantage: The Education Advantage, by Valerie Gross
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This book describes a groundbreaking concept that enables public libraries—and librarians—to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands.
- Sales Rank: #1609078 in eBooks
- Published on: 2012-11-08
- Released on: 2012-11-08
- Format: Kindle eBook
Review
"Informative and approachable, this resource offers many suggestions to better help the public understand the role of libraries. This, in turn, helps with funding and more." - VOYA
Review
"I am reading Transforming Our Image and I can't put it down. I'm writing notes like crazy. It makes absolute sense. This will be our foundation from now on." (Mindy Kittay, County Librarian, County of Mendocino Library District, Ukiah, California)
"Applying the Transforming Our Image words and attitudes resulted in our receiving budget increases when every other library in our area continued to see dramatic funding cuts." (Delane James, Buckham Memorial Library Director, Chair of the Public Library Division of the Minnesota Library Association)
"[A] 21st-century library model, with a position, doctrine, purpose, and curriculum worthy of study and consideration by every other library in America, if not the world." (Library Journal's June 15, 2013 feature article by John N. Berry, "2013 Gale/LJ Library of the Year: Howard County Library System, MD," p. 33.)
"The best change initiative for public libraries that I can remember." (Barbara Dimick, former Director, Madison Public Library, Wisconsin)
"I was completely blown away. Gross articulates exactly how public libraries should be presenting themselves to the community for what we are already doing. A passionate treatise of our educational value. " (Laura Raphael, Readers' Library Department, Central Library, Tulsa City County Library, Oklahoma)
"This is an excellent resource for rebranding libraries and everyone in the library field should read it. In fact, we at the Chicago Public Library made it required reading for our entire leadership team." (Amazon.com customer)
About the Author
Valerie J. Gross, MM, MLS, JD, has served as president and CEO of Howard County Library System (HCLS) in Maryland since 2001.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Probably the most important book about libraries that I have read!
By Mindy Kittay
I am reading Transforming Our Image and I can’t put it down. I’m writing notes like crazy. It makes absolute sense. This will be our foundation from now on.
− Mindy Kittay, County Librarian, County of Mendocino Library District, Ukiah, California
0 of 0 people found the following review helpful.
Required Reading for Libraries
By Brian Bannon
This is an excellent resource for rebranding libraries and everyone in the library field should read it. In fact, we at the Chicago Public Library made it required reading for our entire leadership team. Brian Bannon, Commissioner, Chicago Public Library
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